Why We Give Diamond Engagement Rings

Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his future wife, Mary of Burgundy in the late 1400’s. This ignited a trend for diamond rings among European aristocracy and nobility or those who could afford the rare stone. Over the years, the diamond’s reputation was consistently held as rare and luxurious but the stone became more assessable and a more popular gesture among the middle class as years went on.


In 1947, the jewelers, De Beers, launched its now classic slogan, “A Diamond is Forever.” The campaign caused sales to skyrocket because it implied the durability of the diamond. It also is famous for conveying the message to the American psyche that marriage is forever.


Today, almost everyone gives a diamond to symbolize their promise to marry. There are so many different styles and sizes that make an engagement ring affordable for couples of all income levels. In America the most popular shape is the round brilliant, which consists of 58 percent. The round brilliant is followed by the princess cut, the emerald cut and the oval cut. While these shapes may trend differently from year to year, the tradition of the diamond engagement ring is almost a 700-year tradition that has stood the test of time.

The Birthstone That Inspires

As far as birthstones go, April is one of our very favorite months. Why? Because those of you who are lucky enough to be born in the month of April have the diamond as your birthstone.

“Life tried to crush her, but only succeeded in making a diamond.” – John Mark Green

For a stone that has deep rooted traditions in being the symbol of eternal love, it is also a stone that many writers use to inspire courage, toughness, and resiliency. Most natural diamonds are formed at high pressure and high temperatures at depths nearly 100 miles below ground. Over time, they become the stunning, sparkling diamonds that we see around the world today. The process takes over one billion years to complete!

“A diamond is a chunk of coal that did well under pressure.” – Henry Kissinger

The final product is well worth the wait, don’t you agree?

There are four characteristics that help describe and define a diamond’s uniqueness: cut, color, clarity, and carat. Cut defines the proportions and shape of the diamond (round, oval, princess, etc); color defines how close to “colorless” a diamond is; clarity is determined by amount and location of any visible flaws; and carat is the weight measurement of a diamond. Every diamond is different, so understanding the 4 Cs of diamonds will help you in picking out the perfect diamond for you!

Come visit us at one of our two locations (on Sunset Blvd in Lexington and on Broad River Road in Irmo) today and see the diamonds that we have on hand. We know that we have something you will love or, if we don’t, we can help custom design the piece that you’re dreaming of. We hope to see you soon!

Love Story

At Moseley’s, we hear love stories every single day – and we love them! Whether a gentleman comes in to buy a necklace for his bride of 50 years, a young man drops by to customize a ring for his upcoming engagement, or a woman drops in to pick out a new watch for her husband’s birthday – we love to hear the stories about the love shared in our community.
One love story that happened in our community you may not know about. Our very own John Moseley and his bride began their love story on lake Murray.  

Aquamarine – When good looks meet personality

Aquamarine is a unique gem in the collection of birthstones. It generally has a mesmerizing pale blue color that is fresh and vibrant. However, the color ranges from pale blue to a deep blue – reminiscent of the depths of the ocean. Not only is Aquamarine is the perfect accent to spring and summer wardrobes.


Not only does the Aquamarine have “good looks”, it also has “personality” too. The Aquamarine stone is a symbol of youth, representing health and hope. It’s easy to believe when you see the way light bounces though and around the beautiful color.


We find that Aquamarines make beautiful gifts for women of all ages on occasions such as the birth of a child, March Weddings, Easter, an upcoming graduation or as a refreshing upgrade to your spring wardrobe.

Pearls -The South’s Timeless Tradition

If you’ve spent most of your life in the South, it would be easy to assume that everyone treasures their pearls like women in the south do. While they are purchased, collected, and worn worldwide, there is a different appreciation for pearls in the southern states of America.
The story begins as far back as the 1500’s when Columbus discovered pearls throughout the Americas during his voyages. Famous explorers like Columbus and John Smith both documented that pearls were adorned by the Native American Indians throughout the area. In Spain, the Americas were named the Land of The Pearls. Our pride, as “southern Americans” in the jewel stemmed from the fact that they became part of our identity to the world.
North American Indians were very familiar with Pearls. The famous Captain John Smith documented that the elite amongst Indian tribes used to adorn themselves lavishly with pearls.
Be careful not to confuse the fact that they were found here with the idea that they were a commodity. These natural pearls were most often found in the Mississippi and Tennessee Rivers. They were made naturally which means they were rare and very expensive. Only the elite amongst society could afford such a luxury and the reputation of pearls was that of a “regal-like” gem.
In the 1920’s pearls were seen on notable actresses and flaunted by the flappers. Once Japan started creating cultured pearls, that is inserting a small mead into a mollusk to produce the round peals we more commonly see today, soldiers started bringing them home for loved ones. They became more assessable and inexpensive but surprisingly, didn’t lose their importance and status in the region. Eventually, these pearls became legacies that were passed down from mothers and grandmothers to their daughters and granddaughters. This is why pearls have never gone out of style. Wearing pearls is not a trend that ebs and flows with each decade; they are a timeless southern tradition that still represent class and dignity.


February’s birthstone is the stunning purple amethyst. Traditionally, the amethyst is a symbol of strong relationships and courage. It is a symbol of protection and is believed to have the power to overcome difficulty. It encourages self control and strengthens the bond in a love relationship. It is also believed to help to steady a restless mind and bring mental and emotional well-being.

Purple amethyst speaks of peace, temperance, serenity and royalty. Royalty in ancient Greece wore it because they believed it guarded against intoxication. The word amethyst comes from the Greek word amethystos which means “sober,” and they believed the stone would protect you from the effects of drunkeness.

Fun Fact: The Pope wears an amethyst ring.